Ethnic Store Is Set In A Soothing Material Palette | Darshali Golani

03 Feb Ethnic Store Is Set In A Soothing Material Palette | Darshali Golani

Nestled in the urban jungle of South Delhi, BAGH (by Seasons Vadodara) where landscape converges with the tapestry of tradition, lies a 900 sq.ft store that celebrates the timeless beauty of ethnic attire. The ethnic store is set in a soothing material palette, consisting of earthy tones of yellows, beiges and hints of teal green on the windows with bursts of red fabric for the cash counter.

Ethnic Store Is Set In A Soothing Material Palette | Darshali Golani

The brief provided by the client was to maximize  display space and yet not make the space cramped, and to also accommodate enough of their collection in a categorical manner to provide an easy usage to its end users and make the most of every inch of the space.

The inside walls wear subdued tones of linen, with a flooring of mirror yellow kota which comes in variation. Off-White toned furniture in combination with wooden furniture stands out against the light coloured walls. These colors not only evoke warmth but also act as a perfect canvas for all the prints and colors of the textiles.

The flooring is an enchanting composition of mirror and river polish yellow kota. This stone exudes a radiant golden sheen that bathes the space in a warm and inviting glow. Upon entering the space, a careful composition of river finish kota has been laid out, with a deliberate variation in sizes, forming an entry way for the store. As you explore further into the store, river finish yellow Kota stone inlays appear at various  junctions, breaking the monotony of the mirror polish and creating visual interest.

The spatial distribution has been done in a manner wherein the display has been spread out on  the periphery of the store along with central table, which  automatically creating niches for different sections of garments, along with a few central racks which would display their latest collection, an attempt to make sure users have to run through this particular section. 

The trial rooms and other service oriented spaces have been set up at the utmost end of the store to maintain a certain amount of privacy for the users and the staff as well.

The cash counter has been strategically placed on one side of the store centrally, in a way that they can get full vision of the store. Refurbished Off-White toned furniture in combination with wooden tables stands out against the beige coloured walls. These colors not only evoke warmth but also act as a perfect canvas for all the prints and colors of the textiles.

The facade of this store is a sight to behold, clad in yellow particle board. Against this background the branding stands out in a striking contrast of a forest green shade, adding a contemporary twist to the traditional aesthetics along with brushed brass look letters to invoke a rustic essence.

Fact File

Designed by: Darshali Golani

Project Type: Retail interior Design

Project Name: BAGH

Location: Delhi, India

Year Built: 2023

Duration of the project: 1 Month

Built-up Area: 900 Sq.ft

Principal Architects: Darshali Golani, Parnavi Mendon & Dweeta Dawda

Photograph Courtesy: Abhay Khatri

Firm’s Instagram Link: Darshali Golani

For Similar Projects >> A Jewellery Boutique Designed With Modern Aesthetics That Exude Luxury 

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