Prachand Entertainment Announces Iyer & Family, Signalling a Major Push Into Web Originals
According to the post,Iyer & Familyis a slice-of-life family drama-comedy & Romedy centered around a road trip to Konkan. At its heart, the series explores the subtle chaos, laughter, unresolved emotions and awkward silences that tend to surface when families are confined together in unfamiliar spaces. The Konkan backdrop adds a layer of natural beauty and cultural texture, allowing the narrative to unfold against long highways, coastal roads, small towns and moments of personal reflection that only travel can bring.
The project is written and directed byDivith Shetty, a filmmaker whose experience spans advertising, long-form content and high-performing microdramas. Known for blending realism with sharp pacing and light comedic undertones,Shettyhas previously gravitated toward stories rooted in everyday lives. Those familiar with his body of work describe Iyer & Family as one of the most personal concepts he has nurtured over time, an intimate yet universally relatable exploration of modern Indian family dynamics.
In the lead role isAlii Khan, who also serves as the Founder and CEO ofPrachand Entertainment. Khan has been at the core of the studio’s rapid evolution, steering it from experimental short format storytelling to recognisable digital IP creation. With Iyer & Family, he continues to take on projects that not only challenge him as an actor, but also strengthen Prachand’s credibility as an original contentstudio. This series represents another defining step forward in his vision to build culturally rooted, emotionally resonant and commercially viable stories.
Over the past year,Prachand Entertainmenthas focused heavily on short-form, vertically structured dramas that have generated strong audience engagement online. The announcement of Iyer & Family signals a strategic expansion into longer-format web originals.
Sources close to the studio suggest thatPrachand Entertainmentis currently developing a slate of long-form series designed for 20 to 30 minutes per episode. With 3 to 6 original titles potentially being lined up for 2026, the studio is positioning itself for a significant presence in the premium digital storytelling space.
While further details regarding casting, release timelines and platform partnerships are set to be revealed later, industry observers seeIyer & Familyas a defining move forPrachand Entertainment. It marks the studio’s transition from a rising experimental force to a serious contender in the motion content landscape, shaping a long-term creative footprint that extends far beyond short format storytelling.
Learn more about the creators and studio:
•Prachand Entertainment –www.prachandentertainment.com
•Alii Khan –Instagram Profile
•Divith Shetty –Instagram Profile
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